{"id":55184,"date":"2024-01-24T08:41:47","date_gmt":"2024-01-24T08:41:47","guid":{"rendered":"https:\/\/ticketmaster-enterprise.local\/?page_id=55184"},"modified":"2025-06-20T16:03:33","modified_gmt":"2025-06-20T16:03:33","slug":"marketing-and-measurement","status":"publish","type":"page","link":"https:\/\/business.ticketmaster.ch\/fr\/solutions\/marketing-and-measurement\/","title":{"rendered":"Marketing et \u00e9valuation"},"content":{"rendered":"\n<div class=\"wp-block-group has-contrast-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0\"><div  class=\"align wp-block-acf-hero-solutions\">\n\n    <div class=\"hero-solutions__wrapper has-contrast-background-color\">\n\n        <div class=\"hero-solutions__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"928\" src=\"https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/marketing-measurement-2-1024x928.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/marketing-measurement-2-1024x928.png 1024w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/marketing-measurement-2-300x272.png 300w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/marketing-measurement-2-768x696.png 768w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/marketing-measurement-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\n        <div class=\"inner-content\">\n\n<div class=\"wp-block-group is-style-default has-base-color has-text-color has-link-color wp-elements-d241e6e9ee374faf174f5bb50ad692ce has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\">Marketing et \u00e9valuation<\/h1>\n\n\n\n<p>Une base de fans mondiale \u00e0 port\u00e9e de main\u00a0: Gr\u00e2ce \u00e0 notre plateforme ax\u00e9e en priorit\u00e9 sur les fans, \u00e0 nos canaux de marketing strat\u00e9giques et \u00e0 nos outils flexibles, nous t&#8217;aidons \u00e0 comprendre tes fans et \u00e0 les atteindre.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-background-color has-background wp-element-button\" href=\"https:\/\/business.ticketmaster.com\/work-with-us\/\" target=\"_blank\" rel=\"noopener\">Travailler Avec Nous<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div>\t\n\n    <\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group is-style-default has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-030c352d23df3f0016300f262b27820e has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<h3 class=\"wp-block-heading alignwide has-text-align-left has-large-font-size\" style=\"letter-spacing:0.02em;line-height:1.21;text-transform:capitalize\">Caract\u00e9ristiques principales<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--large)\">\n<ul style=\"font-style:normal;font-weight:700;letter-spacing:0.03em;line-height:1.36;text-transform:capitalize\" class=\"wp-block-list is-style-bullet-stack has-medium-font-size\">\n<li>Port\u00e9e In\u00e9gal\u00e9e<\/li>\n\n\n\n<li>Rapports de performance<\/li>\n\n\n\n<li>Distribution mondiale<\/li>\n\n\n\n<li>Outils et services de promotion d&#8217;\u00e9v\u00e9nements<\/li>\n\n\n\n<li>Technologie d&#8217;analyse leader du secteur<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-default full-bleed has-base-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-style-default has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p class=\"has-display-4-font-size\" style=\"letter-spacing:-0.025rem;line-height:1.2\">Nos services de marketing soutiennent ton organisation tout au long du cycle de vie de la billetterie, qu&#8217;il s&#8217;agisse d&#8217;approfondir la connaissance de ton public ou d&#8217;obtenir des conseils sur la mani\u00e8re de l&#8217;\u00e9largir.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-padding-alt-2 full-bleed has-base-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide is-style-jump-links is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"letter-spacing:0.02em;line-height:1.2;text-transform:capitalize\">Trouver de nouveaux fans<\/h3>\n\n\n\n<p>Notre plateforme de vente en continu et notre r\u00e9seau de distribution mondial vont de pair pour atteindre de nouveaux fans et favoriser la croissance de ton organisation.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-jump\"><a class=\"wp-block-button__link wp-element-button\" href=\"#fans\">D\u00e9couvrir\n        <span class='tme-button-icon tme-button-icon--jump' aria-hidden='true' style=\"--jump-bg: var(--wp--preset--color--primary); --jump-text: var(--wp--preset--color--base);\">\n            <svg viewBox='0 0 32 32' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n            <path d=\"M15.5286 23.1381C15.7889 23.3985 16.2111 23.3985 16.4714 23.1381L20.714 18.8955C20.9744 18.6351 20.9744 18.213 20.714 17.9527C20.4537 17.6923 20.0316 17.6923 19.7712 17.9527L16 21.7239L12.2288 17.9527C11.9684 17.6923 11.5463 17.6923 11.286 17.9527C11.0256 18.213 11.0256 18.6351 11.286 18.8955L15.5286 23.1381ZM16 9.33337L15.3333 9.33337L15.3333 22.6667L16 22.6667L16.6667 22.6667L16.6667 9.33337L16 9.33337Z\"\/>\n            <\/svg>\n        <\/span>\n    <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"letter-spacing:0.02em;line-height:1.2;text-transform:none\">Cr\u00e9er et g\u00e9rer des campagnes<\/h3>\n\n\n\n<p>Optimise ton marketing gr\u00e2ce \u00e0 des ressources qui t&#8217;aideront \u00e0 identifier les fans, \u00e0 les atteindre et \u00e0 stimuler la vente de billets.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-jump\"><a class=\"wp-block-button__link wp-element-button\" href=\"#marketing\">D\u00e9couvrir\n        <span class='tme-button-icon tme-button-icon--jump' aria-hidden='true' style=\"--jump-bg: var(--wp--preset--color--primary); --jump-text: var(--wp--preset--color--base);\">\n            <svg viewBox='0 0 32 32' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n            <path d=\"M15.5286 23.1381C15.7889 23.3985 16.2111 23.3985 16.4714 23.1381L20.714 18.8955C20.9744 18.6351 20.9744 18.213 20.714 17.9527C20.4537 17.6923 20.0316 17.6923 19.7712 17.9527L16 21.7239L12.2288 17.9527C11.9684 17.6923 11.5463 17.6923 11.286 17.9527C11.0256 18.213 11.0256 18.6351 11.286 18.8955L15.5286 23.1381ZM16 9.33337L15.3333 9.33337L15.3333 22.6667L16 22.6667L16.6667 22.6667L16.6667 9.33337L16 9.33337Z\"\/>\n            <\/svg>\n        <\/span>\n    <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"letter-spacing:0.02em;line-height:1.2;text-transform:none\">Obtenir des analyses \u00e0 grande \u00e9chelle<\/h3>\n\n\n\n<p>Nos outils et services de donn\u00e9es t&#8217;aident \u00e0 exploiter tes donn\u00e9es pour prendre des d\u00e9cisions fond\u00e9es pour ta strat\u00e9gie marketing.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-jump\"><a class=\"wp-block-button__link wp-element-button\" href=\"#insights\">D\u00e9couvrir\n        <span class='tme-button-icon tme-button-icon--jump' aria-hidden='true' style=\"--jump-bg: var(--wp--preset--color--primary); --jump-text: var(--wp--preset--color--base);\">\n            <svg viewBox='0 0 32 32' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n            <path d=\"M15.5286 23.1381C15.7889 23.3985 16.2111 23.3985 16.4714 23.1381L20.714 18.8955C20.9744 18.6351 20.9744 18.213 20.714 17.9527C20.4537 17.6923 20.0316 17.6923 19.7712 17.9527L16 21.7239L12.2288 17.9527C11.9684 17.6923 11.5463 17.6923 11.286 17.9527C11.0256 18.213 11.0256 18.6351 11.286 18.8955L15.5286 23.1381ZM16 9.33337L15.3333 9.33337L15.3333 22.6667L16 22.6667L16.6667 22.6667L16.6667 9.33337L16 9.33337Z\"\/>\n            <\/svg>\n        <\/span>\n    <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"fans\" class=\"wp-block-group full-bleed-alt has-base-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-style-more-space is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide is-style-eyebrow\">Trouver de nouveaux fans<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n<div  class=\"alignwide wp-block-acf-vertical-carousel\">\n    <div class=\"vertical-carousel__wrapper\">\n        <div class=\"vertical-carousel\">\n<div  style=\"top:0px;\" class=\"align wp-block-acf-slide\">\n\t<div class=\"inner-content\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center vertical-carousel__image is-layout-flow wp-block-column-is-layout-flow\"><div  class=\"align wp-block-acf-pull-to-edge\">\n\t<div class=\"pull-to-edge pull-to-edge--left\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"995\" src=\"https:\/\/business.ticketmaster.com\/wp-content\/uploads\/2024\/02\/image-9-1024x995.png\" alt=\"screenshot of ticketmaster marketplace on iPhone \" class=\"wp-image-55670\" srcset=\"https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/image-9-1024x995.png 1024w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/image-9-300x291.png 300w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/image-9-768x746.png 768w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/image-9-1158x1125.png 1158w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/image-9.png 1458w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\t\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center vertical-carousel__content is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading is-style-light\" style=\"letter-spacing:0.01em;line-height:1.2\">Plateforme de vente<\/h3>\n\n\n\n<p>\u00c9tends la port\u00e9e de ton \u00e9v\u00e9nement gr\u00e2ce \u00e0 une plateforme con\u00e7ue pour les fans et la vente de billets. L&#8217;optimisation du r\u00e9f\u00e9rencement naturel, les pages riches en contenu et la navigation fluide facilitent la d\u00e9cision d&#8217;achat des fans.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n\n<div  style=\"top:0px;\" class=\"align wp-block-acf-slide\">\n\t<div class=\"inner-content\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center vertical-carousel__image is-layout-flow wp-block-column-is-layout-flow\"><div  class=\"align wp-block-acf-pull-to-edge\">\n\t<div class=\"pull-to-edge pull-to-edge--left\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"995\" src=\"https:\/\/business.ticketmaster.com\/wp-content\/uploads\/2024\/02\/image-47-1024x995.png\" alt=\"screenshot of automated marketing on iPhone \" class=\"wp-image-55754\" srcset=\"https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/image-47-1024x995.png 1024w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/image-47-300x291.png 300w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/image-47-768x746.png 768w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/image-47-1158x1125.png 1158w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/image-47.png 1458w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\t\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center vertical-carousel__content is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading is-style-light\" style=\"letter-spacing:0.01em;line-height:1.2\">Marketing automatis\u00e9<\/h3>\n\n\n\n<p>\u00c0 chaque \u00e9tape du cycle de vie de ton \u00e9v\u00e9nement, nous identifions les groupes cibles \u00e0 fort potentiel et leur recommandons des \u00e9v\u00e9nements par e-mail et via des notifications dans notre app leader du march\u00e9.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n\n<div  style=\"top:0px;\" class=\"align wp-block-acf-slide\">\n\t<div class=\"inner-content\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center vertical-carousel__image is-layout-flow wp-block-column-is-layout-flow\"><div  class=\"align wp-block-acf-pull-to-edge\">\n\t<div class=\"pull-to-edge pull-to-edge--left\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1004\" src=\"https:\/\/business.ticketmaster.com\/wp-content\/uploads\/2024\/02\/global-dist-1024x1004.png\" alt=\"screenshot of global distribution on iPhone\" class=\"wp-image-57562\" srcset=\"https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/global-dist-1024x1004.png 1024w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/global-dist-300x294.png 300w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/global-dist-768x753.png 768w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/global-dist-1147x1125.png 1147w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/global-dist.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\t\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center vertical-carousel__content is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading is-style-light\" style=\"letter-spacing:0.01em;line-height:1.2\">Distribution mondiale<\/h3>\n\n\n\n<p>Les partenaires de distribution de Ticketmaster contribuent \u00e0 \u00e9tendre la port\u00e9e de ton \u00e9v\u00e9nement. Des plus grands r\u00e9seaux sociaux et portails de streaming jusqu&#8217;aux plateformes de niche, nous atteignons tes fans l\u00e0 o\u00f9 elles et ils se trouvent.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\t\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"marketing\" class=\"wp-block-group has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-340428a388b2b35a92dc4fcc71758e81 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-style-more-space is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide is-style-eyebrow\">Cr\u00e9er et g\u00e9rer des campagnes<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Planifie, active et optimise tes campagnes avec des expertes et des experts en marketing qui t&#8217;offrent la flexibilit\u00e9 et le contr\u00f4le n\u00e9cessaires pour atteindre ton public.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1799\" height=\"1799\" src=\"https:\/\/business.ticketmaster.com\/wp-content\/uploads\/2024\/02\/audience-insight-mm.png\" alt=\"screenshot of tm1 on laptop\" class=\"wp-image-57346\" style=\"width:400px\" srcset=\"https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/audience-insight-mm.png 1799w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/audience-insight-mm-300x300.png 300w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/audience-insight-mm-1024x1024.png 1024w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/audience-insight-mm-150x150.png 150w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/audience-insight-mm-768x768.png 768w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/audience-insight-mm-1536x1536.png 1536w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/audience-insight-mm-1125x1125.png 1125w\" sizes=\"auto, (max-width: 1799px) 100vw, 1799px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Connexions avec le public<\/h3>\n\n\n\n<p>Segmente tes groupes cibles et place tes propres pixels de suivi de campagne afin d&#8217;atteindre des acheteuses et acheteurs potentiels.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1799\" height=\"1799\" src=\"https:\/\/business.ticketmaster.com\/wp-content\/uploads\/2024\/02\/marketing-success-1.png\" alt=\"screenshot of tm1 on laptop\" class=\"wp-image-57421\" style=\"width:400px\" srcset=\"https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/marketing-success-1.png 1799w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/marketing-success-1-300x300.png 300w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/marketing-success-1-1024x1024.png 1024w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/marketing-success-1-150x150.png 150w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/marketing-success-1-768x768.png 768w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/marketing-success-1-1536x1536.png 1536w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/marketing-success-1-1125x1125.png 1125w\" sizes=\"auto, (max-width: 1799px) 100vw, 1799px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Gestion du marketing<\/h3>\n\n\n\n<p>Optimise l&#8217;entonnoir de vente avec <strong>la publicit\u00e9 programmatique, <\/strong>les m\u00e9dias sociaux payants et la recherche payante afin de susciter l&#8217;int\u00e9r\u00eat et stimuler la vente de billets.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1799\" height=\"1799\" src=\"https:\/\/b2bdedev1.wpenginepowered.com\/wp-content\/uploads\/sites\/2\/2024\/06\/mfx-campaign-results.png\" alt=\"\" class=\"wp-image-58395\" style=\"width:400px\" srcset=\"https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/06\/mfx-campaign-results.png 1799w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/06\/mfx-campaign-results-300x300.png 300w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/06\/mfx-campaign-results-1024x1024.png 1024w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/06\/mfx-campaign-results-150x150.png 150w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/06\/mfx-campaign-results-768x768.png 768w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/06\/mfx-campaign-results-1536x1536.png 1536w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/06\/mfx-campaign-results-1125x1125.png 1125w\" sizes=\"auto, (max-width: 1799px) 100vw, 1799px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9sultats de campagne<\/h3>\n\n\n\n<p>Avec des reportings simples te permettant de comprendre l&#8217;historique des ventes, tu obtiens des indicateurs relatifs \u00e0 la performance de campagne et des informations pour mieux conna\u00eetre ton public.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"insights\" class=\"wp-block-group full-bleed has-base-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-style-more-space is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide is-style-eyebrow\">Tes donn\u00e9es,<br>ta voie<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Acc\u00e8de instantan\u00e9ment aux informations actualis\u00e9es relatives \u00e0 tes \u00e9v\u00e9nements \u00e0 l&#8217;aide de rapports fiables et de tableaux de bord clairs, afin de prendre en temps r\u00e9el des d\u00e9cisions bas\u00e9es sur les donn\u00e9es.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-style-default is-layout-flex wp-container-core-columns-is-layout-5016e1a0 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-360d14ef wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading alignwide is-style-bullet\">Comprendre tes fans<\/h3>\n\n\n\n<p>Simplifie ton analyse avec des rapports personnalis\u00e9s dans TM1 proposant des visuels clairs et des informations plus approfondies sur le profil des fans.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-360d14ef wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading is-style-bullet\">Prendre des d\u00e9cisions en temps opportun<\/h3>\n\n\n\n<p>L&#8217;app mobile te permet d&#8217;agir rapidement avec des donn\u00e9es en temps r\u00e9el relatives \u00e0 ton chiffre d&#8217;affaires, ton inventaire et tes taux de scan.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-style-default is-layout-flex wp-container-core-columns-is-layout-5016e1a0 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-360d14ef wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading alignwide is-style-bullet\" style=\"text-transform:none\">Soutien de sp\u00e9cialistes<\/h3>\n\n\n\n<p>De la consultation strat\u00e9gique jusqu&#8217;\u00e0 la planification, \u00e0 la r\u00e9alisation et \u00e0 l&#8217;optimisation de tes campagnes, nos expertes et experts en marketing exp\u00e9riment\u00e9-es t&#8217;aident \u00e0 obtenir des r\u00e9sultats cibl\u00e9s.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-360d14ef wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading is-style-bullet\">Acc\u00e8s s\u00e9curis\u00e9 aux rapports<\/h3>\n\n\n\n<p>Utilise les fonctions de reporting lorsque tu souhaites partager tes donn\u00e9es avec des tiers. Tes donn\u00e9es sont toujours s\u00e9curis\u00e9es et visibles uniquement par les utilisatrices et utilisateurs de ton compte.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-c21df626e6f2d816d3c95b4ab06f5a53 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-style-more-space is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide is-style-eyebrow\">D\u00e9couvrir encore plus de solutions<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/business.ticketmaster.com\/wp-content\/uploads\/2024\/02\/solution-3-column-event-creation-2.png\" alt=\"\" class=\"wp-image-57356\" style=\"width:400px\" srcset=\"https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-event-creation-2.png 1000w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-event-creation-2-300x300.png 300w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-event-creation-2-150x150.png 150w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-event-creation-2-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Cr\u00e9ation et gestion d&#8217;\u00e9v\u00e9nements<\/h3>\n\n\n\n<p>Nous couvrons chaque \u00e9tape de l&#8217;\u00e9v\u00e9nement, de la configuration initiale jusqu&#8217;au d\u00e9but de la manifestation, avec la possibilit\u00e9 de cr\u00e9er, d&#8217;adapter et d&#8217;optimiser collaborativement chaque \u00e9l\u00e9ment avec un seul et m\u00eame outil.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"\/solutions\/event-creation-management\/\">D\u00e9couvrir\n            <span class='tme-button-icon tme-button-icon--arrow' aria-hidden='true'>\n                <svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='41' height='16' viewBox='0 0 41 16' fill='none'><path d='M40.7071 8.70711C41.0976 8.31658 41.0976 7.68342 40.7071 7.29289L34.3431 0.928932C33.9526 0.538408 33.3195 0.538408 32.9289 0.928932C32.5384 1.31946 32.5384 1.95262 32.9289 2.34315L38.5858 8L32.9289 13.6569C32.5384 14.0474 32.5384 14.6805 32.9289 15.0711C33.3195 15.4616 33.9526 15.4616 34.3431 15.0711L40.7071 8.70711ZM0 9H40V7H0V9Z' fill='currentColor'\/><\/svg>\n            <\/span>\n        <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1799\" height=\"1799\" src=\"https:\/\/business.ticketmaster.com\/wp-content\/uploads\/2024\/02\/solution-3-column-ticket-sales.png\" alt=\"\" class=\"wp-image-57360\" style=\"width:400px\" srcset=\"https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-ticket-sales.png 1799w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-ticket-sales-300x300.png 300w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-ticket-sales-1024x1024.png 1024w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-ticket-sales-150x150.png 150w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-ticket-sales-768x768.png 768w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-ticket-sales-1536x1536.png 1536w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-ticket-sales-1125x1125.png 1125w\" sizes=\"auto, (max-width: 1799px) 100vw, 1799px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Vente de billets<\/h3>\n\n\n\n<p>Chaque \u00e9v\u00e9nement \u00e9tant unique, nous proposons une vari\u00e9t\u00e9 de solutions de billetterie pour r\u00e9pondre \u00e0 tes besoins sp\u00e9cifiques. Avec notre plateforme de vente conviviale pour les fans, nous avons tout ce qu&#8217;il te faut.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"\/solutions\/ticket-sales\/\">D\u00e9couvrir\n            <span class='tme-button-icon tme-button-icon--arrow' aria-hidden='true'>\n                <svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='41' height='16' viewBox='0 0 41 16' fill='none'><path d='M40.7071 8.70711C41.0976 8.31658 41.0976 7.68342 40.7071 7.29289L34.3431 0.928932C33.9526 0.538408 33.3195 0.538408 32.9289 0.928932C32.5384 1.31946 32.5384 1.95262 32.9289 2.34315L38.5858 8L32.9289 13.6569C32.5384 14.0474 32.5384 14.6805 32.9289 15.0711C33.3195 15.4616 33.9526 15.4616 34.3431 15.0711L40.7071 8.70711ZM0 9H40V7H0V9Z' fill='currentColor'\/><\/svg>\n            <\/span>\n        <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/business.ticketmaster.com\/wp-content\/uploads\/2024\/02\/solution-3-column-event-day-2.png\" alt=\"\" class=\"wp-image-57552\" style=\"width:400px\" srcset=\"https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-event-day-2.png 1000w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-event-day-2-300x300.png 300w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-event-day-2-150x150.png 150w, https:\/\/business.ticketmaster.ch\/fr\/wp-content\/uploads\/sites\/3\/2024\/02\/solution-3-column-event-day-2-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Jour de l&#8217;\u00e9v\u00e9nement<\/h3>\n\n\n\n<p>Scanne les billets de mani\u00e8re fluide, surveille les entr\u00e9es avec facilit\u00e9 et personnalise ton app pour encourager l&#8217;engagement des fans \u00e0 chaque \u00e9tape.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"\/solutions\/event-day\/\">D\u00e9couvrir\n            <span class='tme-button-icon tme-button-icon--arrow' aria-hidden='true'>\n                <svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='41' height='16' viewBox='0 0 41 16' fill='none'><path d='M40.7071 8.70711C41.0976 8.31658 41.0976 7.68342 40.7071 7.29289L34.3431 0.928932C33.9526 0.538408 33.3195 0.538408 32.9289 0.928932C32.5384 1.31946 32.5384 1.95262 32.9289 2.34315L38.5858 8L32.9289 13.6569C32.5384 14.0474 32.5384 14.6805 32.9289 15.0711C33.3195 15.4616 33.9526 15.4616 34.3431 15.0711L40.7071 8.70711ZM0 9H40V7H0V9Z' fill='currentColor'\/><\/svg>\n            <\/span>\n        <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Caract\u00e9ristiques principales Nos services de marketing soutiennent ton organisation tout au long du cycle de vie de la billetterie, qu&#8217;il s&#8217;agisse d&#8217;approfondir la connaissance de ton public ou d&#8217;obtenir des conseils sur la mani\u00e8re de l&#8217;\u00e9largir. Trouver de nouveaux fans Notre plateforme de vente en continu et notre r\u00e9seau de distribution mondial vont de pair [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":0,"parent":55182,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"56984,55586,55588","_relevanssi_noindex_reason":"","footnotes":""},"admin-category":[72],"solution":[],"segment":[],"venue":[],"topic":[],"class_list":["post-55184","page","type-page","status-publish","hentry","admin-category-solution-page"],"acf":[],"_links":{"self":[{"href":"https:\/\/business.ticketmaster.ch\/fr\/wp-json\/wp\/v2\/pages\/55184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.ticketmaster.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/business.ticketmaster.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.ch\/fr\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.ch\/fr\/wp-json\/wp\/v2\/comments?post=55184"}],"version-history":[{"count":0,"href":"https:\/\/business.ticketmaster.ch\/fr\/wp-json\/wp\/v2\/pages\/55184\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.ch\/fr\/wp-json\/wp\/v2\/pages\/55182"}],"wp:attachment":[{"href":"https:\/\/business.ticketmaster.ch\/fr\/wp-json\/wp\/v2\/media?parent=55184"}],"wp:term":[{"taxonomy":"admin-category","embeddable":true,"href":"https:\/\/business.ticketmaster.ch\/fr\/wp-json\/wp\/v2\/admin-category?post=55184"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/business.ticketmaster.ch\/fr\/wp-json\/wp\/v2\/solution?post=55184"},{"taxonomy":"segment","embeddable":true,"href":"https:\/\/business.ticketmaster.ch\/fr\/wp-json\/wp\/v2\/segment?post=55184"},{"taxonomy":"venue","embeddable":true,"href":"https:\/\/business.ticketmaster.ch\/fr\/wp-json\/wp\/v2\/venue?post=55184"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/business.ticketmaster.ch\/fr\/wp-json\/wp\/v2\/topic?post=55184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}